A NEW BOOK BY DONALD BURNS

YOU CAN’T BUILD
THE NEXT LEVEL
AS THE PERSON
WHO BUILT THIS ONE.

The first book in The Reckoning Series is coming. This one turns the mirror on the operator you have outgrown—and forces the owner your restaurant needs to finally step forward.

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THE RECKONING SERIES · BOOK ONE

What the Fork by Donald Burns book cover
COMING
SOON

01 / THE RECKONING

YOUR RESTAURANT
ISN’T HOLDING YOU BACK.

YOUR OLD IDENTITY IS.

You learned how to survive by becoming indispensable. First one in. Last one out. Every answer. Every decision. Every fire.

That identity built the restaurant. Now it is the ceiling on everything the restaurant could become.

It is time to kill the operator—and give birth to the owner.

Donald Burns, The Restaurant CoachTHE RESTAURANT COACH®

02 / THE AUTHOR

COACH. AUTHOR. MIRROR HOLDER.

DONALD
BURNS

Donald Burns is The Restaurant Coach®, an 8X Amazon bestselling author, former USAF Pararescueman, restaurant owner, executive chef, and creator of the TRC Method™.

Across 46 years in hospitality and 17 years coaching, Donald has worked with more than 3,400 restaurants in 24 countries and helped recover over $450 million in profit. His work lives at the intersection of restaurant operations, modern psychology, leadership, and faith.

He is known for telling independent restaurant owners the truth they need—not the story that keeps them comfortable. What the Fork is his most personal and confrontational work yet.

“All business problems are people problems—and those people problems stop when you look in the mirror.”

03 / THE BOOKS

THE BODY
OF WORK.

Nine books. One relentless mission: help restaurant owners take back control of their business, their leadership, and their life.

01

YOUR RESTAURANT SUCKS TRILOGY · BOOK ONE

Your Restaurant Sucks!

Embrace the suck. Unleash your restaurant. Become outstanding.
02

YOUR RESTAURANT SUCKS TRILOGY · BOOK TWO

Your Restaurant STILL Sucks!

Stop playing small. Get what you want. Become a badass.
03

YOUR RESTAURANT SUCKS TRILOGY · BOOK THREE

Your Restaurant Culture Sucks!

Stop surviving. Start thriving. Escape mediocrity.
04

MINDSET & LEADERSHIP

Outstanding Mindset

Set yourself and your restaurant up for success each day.
05

DAILY FIELD GUIDE

The Restaurant Coach Playbook

365 inside tips to keep you at the top of your game.
06

THE ASCENSION SERIES · BOOK ONE

Savage Restaurant Success

A modern-day code for restaurateurs to thrive in life and business.
07

THE ASCENSION SERIES · BOOK TWO

Ingredients

Creating T.O.T.A.L. restaurant success in 90 days.
08

THE ASCENSION SERIES · BOOK THREE

Restaurantology

The art and science of making high profit in a low-profit industry.
09

THE RECKONING SERIES · BOOK ONE

What the Fork

Coming November 2026.COMING SOON

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